Marketing and Digital Strategy
Building Authentic Connections Through Strategic Content
Great marketing doesn't manipulate—it invites. It transforms passive audiences into engaged communities through content that resonates, data that informs, and strategies that scale.
With over seven years managing digital presence for 95,000+ stakeholders, I bring proven expertise in social media growth, email optimization, content strategy, and crisis communication—all grounded in the belief that sustainable business results emerge from authentic human connection.
Services
Social Media Strategy & Management
What's Included:
Platform audit and opportunity analysis
Content strategy and editorial calendar
Platform-specific optimization (Instagram, LinkedIn, TikTok, Facebook)
Community engagement and growth tactics
Performance analytics and optimization
Crisis communication protocols
Results You Can Expect: Based on proven track record: 54-62% growth across major platforms, 10,000+ organic engagements on strategic campaigns
Best For: Organizations seeking sustainable audience growth and authentic engagement
Email Marketing Optimization
What's Included:
Subscriber audit and segmentation strategy
Behavioral analysis and personalization frameworks
Campaign development and A/B testing
Deliverability optimization
Performance tracking and iteration
Automated workflow design
Results You Can Expect: Proven methodology that improved engagement from 31% to 52% open rates
Best For: Organizations with existing email lists seeking better performance
Content Strategy & Creation
What's Included:
Content audit and gap analysis
Audience research and persona development
Strategic content pillars and messaging frameworks
Editorial calendar and production workflows
Visual storytelling and video content
Blog strategy and SEO optimization
Best For: Organizations needing cohesive content that serves both brand and audience
Bilingual Campaign Development
What's Included:
English/Spanish content strategy
Cultural sensitivity review and localization
Platform-specific bilingual content
Community engagement in both languages
Performance tracking by language segment
Results You Can Expect: Proven 42% reach expansion through authentic bilingual engagement
Best For: Organizations serving Hispanic/Latino communities
My Approach
Data-Driven, Heart-Centered
I use analytics to understand behavior, but never lose sight of the humans behind the metrics.
Community Over Audience
I build engaged communities, not just follower counts. Sustainable growth comes from genuine connection.
Crisis as Opportunity
With proven crisis communication protocols, I transform challenging moments into deeper stakeholder trust.
Systems That Scale
I create frameworks that continue working after my involvement ends—empowering your team for long-term success.
Case Studies
100 Year Anniversary Campaign
Challenge: Generate meaningful engagement for milestone celebration
Strategy: Multi-platform storytelling, community co-creation, partnership activation
Result: 10,000+ organic engagements (250% above goal), $10,000+ fundraising attributed
[Read Full Case Study →]
Email Marketing Transformation
Challenge: 31% open rates across 43,000+ subscribers
Strategy: Behavioral segmentation, personalized journeys, A/B testing
Result: 52% open rates (67% improvement), increased program participation
[Read Full Case Study →]
Crisis Communication: Pride Month Response
Challenge: Navigate community controversy while maintaining values
Strategy: Rapid response protocols, authentic values alignment, inclusive dialogue
Result: 10,000+ positive engagements, strengthened community trust, industry recognition
[Read Full Case Study →]
What Clients Say
[Add testimonials as you collect them]
Investment
Project-Based Consulting:
$[X] - $[X] per project based on scope
Monthly Retainer:
$[X]/month for ongoing strategy and management (3-month minimum)
Strategy Intensives:
$[X] for focused strategy session and implementation roadmap
Custom Packages:
Available for organizations with unique needs
Let's Talk Strategy
[Contact Form]
What to Include:
Current marketing challenges
Goals and timeline
What success looks like for your organization
I'll respond within 2-3 business days with next steps..
