Behind the Scenes: Marketing Wins Video Series

How I Learned That Showing Beats Telling

After sending my elevator pitch to countless potential employers, I realized something: I was telling them about my results but not showing them the journey. That's when I decided to create the Marketing Wins series – five focused case studies that demonstrate not just what I achieved, but how I think.

Why These Seven Stories?

Each video represents a different facet of my marketing philosophy:

  1. The Crisis Communicator proves that values-based leadership works even under pressure

  2. The Systems Builder shows how empowerment beats control every time

  3. The Data Whisperer demonstrates that metrics and humanity aren't opposites

  4. The Partnership Architect illustrates true collaboration without competition

  5. The Community Catalyst brings it all together in large-scale transformation

  6. The Family Business shows how foundational values create lasting professional impact

  7. The Collaborative Designer demonstrates that empowering others multiplies success

The Real Numbers Behind the Stories

  • Transformed email engagement from 13,000 to 20,000 weekly opens (54% increase)

  • Achieved 100% voluntary adoption of new systems without formal authority

  • Maintained 100% annual renewal rate across 30+ business partnerships

  • Generated $10,000+ in fundraising while creating lasting community connections

  • Managed 95,000+ stakeholders through organizational change

What I Learned Creating These

The process of distilling years of work into 60-second stories forced me to identify what truly matters: not the tactics, but the transformation. Not the metrics alone, but the meaning behind them.

Each project started with the same question: "How can everyone win?" Whether facing crisis, implementing change, or building partnerships, the answer always came back to collaboration over competition.

Your Story Matters Too

If you're reading this as a potential employer, know that these aren't just past achievements – they're proof of a consistent approach I bring to every challenge. I believe in leaving places better than I found them, treating others how I want to be treated, and building systems that outlast me.

If you're a fellow marketer, I hope these stories inspire you to look beyond metrics to find the human connections that create sustainable success.

Ready to create something meaningful together?