Things People Wear

Apparel is where a design gets tested in public. If it doesn't read from ten feet away or doesn't survive a wash cycle, it didn't work. This includes the matching family Christmas sweatshirts, the coordinated pumpkin t-shirts, the Gatorade bottle Halloween costume set, the tie-dye batch, the Camp Galuppo tees, the personalized water bottles for the flower girl, ring bearer, and bride, the custom beanies, and the name-tag sweatshirts. The technical side matters more than people expect — weeding fine detail out of vinyl, getting heat and pressure right for each fabric, knowing when a design needs simplifying because the material won't hold the line weight. Most of what I know about designing for physical constraints, I learned by ruining a few shirts first.