Camp Galuppo

Camp Galuppo started as a joke and turned into a full brand system, because I am incapable of leaving a good idea unbranded. The collection includes the motel-style keychains in pink and black, the embroidered and printed camp tees, the RV yard sign, the tie-dye shirts, and the coordinating pieces that made a family trip feel like an event with a logo. It's a small thing. It's also a genuine exercise in identity design: one mark, applied consistently across materials with completely different production requirements, holding together as a recognizable whole. The client being my own family did not make the brief any easier.