Social Media Channels
Palatine Library District
Executive Summary
Led comprehensive social media strategy across multiple platforms, achieving consistent growth and engagement while serving diverse community needs:
Platforms Managed
Coordinated content strategy across Instagram, Facebook, Google, LinkedIn, YouTube, and TikTok, ensuring cohesive messaging while adapting content for each platform's unique audience and requirements.
Platform Growth Highlights:
Instagram: 2,769 → 3,037 followers (9.7% increase)
Facebook: 4,948 → 5,351 followers (8.1% increase)
LinkedIn: 220 → 314 followers (42.7% increase)
TikTok: New platform launch with 1,002 followers gained
Strategic Initiatives
Content Strategy & Standards
Developed and implemented comprehensive Social Media Standards document ensuring consistent brand messaging and quality across all channels
Created cross-departmental promotional materials supporting major library initiatives including Winter Reading Challenge, Summer Reading Program, and 100-Year Anniversary celebration
Produced targeted content for diverse audience segments, incorporating cultural awareness and timely holiday celebrations
Professional Growth
Developed expertise in video production and editing
Mastered cross-platform content optimization
Built strong interdepartmental relationships
Enhanced community engagement through strategic content planning
Video Content
Tik Tok Platform Launch: June 28, 2021
Strategic Approach:
Create intentional, purpose-driven content aligned with library goals
Ensure representation of community diversity and interests
Leverage trending content opportunities while maintaining brand integrity
Maintain detailed monthly analytics tracking for continuous improvement
Deliver consistently high production value across all video content
Palatine Library Analytics
Instagram Followers
May 2021: 1,762 followers
Dec 2024: 2,685 followers
Gained: 923 followers
Facebook Likes
May 2021: 3, 581 likes
Dec 2024: 4,710 likes
Gained: 1,129 likes
Facebook Followers
May 2021: 3,981 followers
Dec 2024: 5,193 followers
Gained: 1,212 followers
TikTok Followers
July 2021: 0 followers
Dec 2024: 1,002 followers
Gained: 1,002 followers
LinkedIn Followers
June 2022: 220 followers
Dec 2024: 349 followers
Gained: 129 followers
Google Analytics
Average of 38,677 total
profile views per month
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Influential Social Media Moments
Pride Post - June 2024
Our Pride Month post, this Summer, unexpectedly blew up after some not-so-friendly shares. But our amazing community rallied around us, showing what inclusivity really means.
Industry Recognition
Check out this video by Angela Hursh breaking down how we handled it. It’s funny how much I can learn from just one post. 🤓
Thank you, Angela, for the shoutout and for spreading the word on keeping libraries open for everyone.
Comments from Members
“As a regular patron of the Palatine Library District, I am writing to express my full support for Pride Month. Patrons, regardless of race or gender, should be able to access any book or other form of media at the patron's discretion. Pride Month is a form of freedom that we should all celebrate. I also want to express my full support for LGBTQ materials through library displays and programs, which are part of the library's initiative to increase knowledge, literacy and community awareness.
I may be part of the silent majority in our community, but I will not allow the loud minority to fill my community with hate, bigotry and ignorance.” -Steven P., Palatine Community Member“Thank you for acknowledging PRIDE and for saving teen lives. Affirming communities reduce the suicide risk in teens. LGBBTQ teens have the highest rate of suicide. I applaud the library for having books for EVERYONE. Thank you.
-Allie Gillies,Palatine resident and proud mom of an LGBBTQ teen and a trans teen.
Xiang
Recently, after the unexpected and sudden death of a co-worker, I feel that my communication skills were put to a test. It was very important to me that I support and communicate properly with my co-workers and community during such a hard time.
I also had the opportunity to take the initiative in researching, writing, finding pics, creating, and posting a public death announcement and tribute to Xiang. This was something I never imagined I would do but it was very nice to be able to honest with our community and honor him and the rest of our staff. I think that it has been very important to give everyone the time to mourn together.
Rolling Green Turf Care
Instagram, Facebook, Google, LinkedIn, Yelp, and YouTube
Instagram Followers
405 total followers
Facebook Likes
135 total likes
Facebook Followers
150 total followers
