Canva
September 2024 - March 2025
I led a comprehensive initiative to restructure our library's approach to digital design resources by implementing a department-wide Canva system that empowered staff while maintaining brand integrity.
Strategic Approach:
Led library-wide Canva implementation that empowered staff while preserving brand integrity
Developed tiered permission structure with staff creation access, manager approvals, and communications oversight
Created comprehensive training resources for varied technical skill levels
Implementation Documentation
Tested system thoroughly before approaching leadership with complete presentations and plans
Established manager approval model with clear departmental responsibilities
Designed preventative measures for off-brand materials and last-minute requests
Documentation & Training
Created phased migration plans with timelines, procedures, and contact points
Developed intuitive training guides with visual tutorials for all platform functions
Established brand control standards with defined roles and approval workflows
Results
Reduced communications team workload while improving staff engagement
Enhanced design quality and brand consistency across departments
Achieved high satisfaction with minimal resistance through thorough planning
Challenges Overcome
This initiative significantly reduced the burden on the communications team while simultaneously increasing staff engagement and design quality across the organization. The thorough planning and implementation approach has resulted in high satisfaction across all departments and a smoothly functioning system that achieves its intended goals without creating additional workload problems.
Key Achievements:
Analyzed existing communication bottlenecks and designed a decentralized Canva structure giving appropriate access to all departments
Created and maintained comprehensive brand kits with official logos, fonts, and color schemes
Developed a robust permissions framework with tiered access:
Staff-level creation access with appropriate templates and brand assets
Manager-level design approval capabilities to maintain quality control
Communications team oversight for strategic brand governance
Produced training materials including video tutorials and interactive presentations tailored for staff with varying levels of technical proficiency
Conducted personalized training sessions with managers and departments to ensure smooth adoption
Established clear approval workflows and notification systems to maintain quality control while setting appropriate boundaries for communications oversight
