Strategic Approach and Metrics
My approach to community partnerships and engagement is distinguished by several core strengths:
Strategic Partner Management with Data-Driven Growth:
Spearheaded comprehensive social media strategy across 6 platforms, achieving impressive growth: Instagram (54.7%), Facebook (34.4%), and LinkedIn (62.2%)
Successfully launched TikTok with 1,002+ views per video
Transformed email marketing approach, increasing open rates from 31% to 49-52% across audience segments while managing campaigns to 43,000+ members
Documented and implemented comprehensive Digital Marketing Standards document ensuring consistent brand messaging and quality across all digital channels
Developed a thoughtful content creation process—from intentional listening and purposeful planning to mindful creation and responsive engagement
Project Leadership and Cross-Functional Collaboration:
Created multi-media content strategy for our 100 Year Anniversary campaign that generated 10,000+ engagements across platforms
Chair our Social Media committee, hosting bi-monthly meetings with representatives from every department to ensure content balance and creativity
Collaborated with cross-departmental teams to create cohesive marketing campaigns for major library programs that engaged and resonated with all diverse community members
Detail-Oriented Implementation:
Developed and maintained internal library-wide Trello project management software with customized tracking categories for cross-functional team coordination
Led organization-wide implementation of Canva software, streamlining design processes while maintaining brand integrity across all marketing materials
Balanced data-driven decision making with empathetic understanding of user needs, ensuring partners feel heard while driving measurable results
IMPACT & OUTCOMES
Our community partnerships and engagement initiatives have produced measurable results:
Successfully contributed to multiple celebration events that engaged over 95,000+ community members
Created lasting digital and physical archives that serve as resources for future generations
Strengthened community connections through interactive experiences and shared storytelling
Developed sustainable documentation practices that continue to benefit the institution
Increased program participation through strategic partnerships
Generated significant sponsorship value for reading programs
Expanded our social media audience through community-centered content
What excites me most about community engagement is the chance to apply partnership-building expertise to initiatives that genuinely impact lives. My professional philosophy centers on creating audience-centered experiences that meet people where they are, while building bridges between institutions and the communities they serve.
