Maria Galuppo - Portfolio Navigation Guide
Curated for Airbnb Senior Integrated Marketing Lead, Homes
mariagaluppo@comcast.net | (847) 997-5020 | (she/her) | mariagaluppoportfolio.com | Video Case Study
Why This Portfolio Matters for Airbnb
Every project below demonstrates skills directly applicable to creating world-class integrated marketing that helps people belong anywhere. This guide highlights the most relevant work for your review.
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Complete case study showing consumer segmentation strategy that transformed engagement from 31% to 52% open rates across 43,000+ members.
Airbnb Connection: Demonstrates ability to segment global audiences and create personalized journeys at scale - exactly what's needed for host and guest marketing. -
Multi-channel campaign that generated 10,000+ engagements and exceeded fundraising goals through culturally-resonant storytelling.
Airbnb Connection: Shows ability to create "world-class creative that breaks through in culture" while driving measurable business results.
Integrated Marketing & Campaign Development
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Comprehensive strategy across 6 platforms showing systematic approach to content planning, audience growth, and engagement optimization.
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Managed content strategy for 13 monitors across 3 locations, demonstrating multi-channel campaign coordination.
Consumer Insights & Analytics
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Deep dive into audience analysis, persona development, and targeted content strategies that drove 67% improvement.
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Data-driven approach to launching and scaling new platform presence, achieving consistent 1,000+ views per video.
Partnership & Stakeholder Management
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Developed and managed 30+ business partnerships, creating mutual value while extending brand reach into community.
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Chair bi-monthly meetings with 15+ stakeholders across all departments, ensuring integrated content strategy.
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Created and led organization-wide wellness programs achieving 90% participation through creative engagement strategies.
Creative Development & Brand Building
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15+ themed events including "Winter Wonderland" and "Level Up" showing ability to create memorable brand experiences.
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Google-certified UX designer with portfolio showing user journey mapping and experience optimization.
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Extensive portfolio of visual content, social media graphics, and campaign materials demonstrating creative range.
Quick Portfolio Navigation
