SMARF (Social Media Action Response Team)

Team Leadership: Social Media Action Response Force (SMARF)

SMARF Committee Chair PLD | April 2021 - Present

Leadership & Team Management

• As Chair of the Social Media Committee, I lead a dynamic 10-person cross-departmental team that serves as the library's digital voice. My role encompasses:

• Orchestrating bi-monthly team meetings with representatives from every library department, fostering collaboration and knowledge sharing

• Developing and implementing the library's first official Social Media Standards and Training Guidelines (September 2023)

• Managing annual team rotations while maintaining consistent quality and engagement

• Training new team members and leadership on social media best practices and procedures

Key Achievements

• Audience Growth: Increased social media presence across platforms

  • Facebook: Growing community from 2,655 to 4,712 followers

  • Instagram: Maintaining steady engagement with 2,600+ followers

  • TikTok: Successfully launched and grew to 996 followers

• Process Improvement: Created standardized reporting system ("Monthly Shelf-ie") to track metrics and share success stories along with internal records.

• Documentation: Established comprehensive social media guidelines used across departments

• Community Engagement: Developed partnerships with local businesses, community organizations, and our community itself.

Impact & Innovation

• Pioneered the library's TikTok presence, reaching new audience demographics

• Established monthly analytics reporting system for tracking growth and engagement

• Created streamlined processes for cross-departmental content creation

• Built sustainable framework for ongoing team collaboration and knowledge sharing

Professional Growth

• This role has strengthened my abilities in:

  • Strategic leadership of cross-functional teams

  • Project management and process improvement

  • Content strategy and community engagement

  • Documentation and training development

  • Stakeholder communication and relationship building

---

Influential SMARF Projects

View fullsize

Friends of the Library Advocacy

• Produced video content featuring library volunteers and their impact

• Increased visibility of book sales and volunteer opportunities

• Strengthened community connection through storytelling

• Generated authentic content celebrating volunteer contributions

Small Business Resources Initiative

• Developed targeted content highlighting library resources for local entrepreneurs

• Created engaging TikTok series showcasing business support services

• Built relationships with local business community through consistent engagement

Show Your Card Campaign

• Conceptualized and executed library card promotion connecting cardholders with local businesses

• Coordinated with dozens of local merchants to offer exclusive discounts and incentives

• Created promotional content highlighting participating businesses

• Strengthened community partnerships through direct business outreach

---

SMARF Monthly Internal News Post

Created an engaging monthly newsletter that transforms social media metrics into compelling stories:

• Design and distribute visually appealing reports highlighting platform growth and engagement

• Showcase "Best Posts" across all platforms with visual examples

• Recognize staff members who contribute content ideas or photos

• Foster a collaborative environment by making social media success visible across departments

• Provide an accessible feedback channel through a dedicated ticket system for content ideas

• Build internal excitement and investment in our social media presence through regular updates and recognition