100 Year Threadless Store

Digital Organization
Written By Maria Galuppo

Creative Copywriting & Brand Storytelling 
To celebrate our 100 Year Anniversary, I developed compelling copy for our Library District's merchandise store, helping us exceed our $10,000 fundraising goal through strategic storytelling and product descriptions.

Content Development Highlights

  • Created distinctive product names and descriptions for a diverse merchandise collection

  • Established a playful, authentic brand voice reflecting our library's personality

  • Integrated our century of community service into product narratives

  • Balanced SEO optimization with creative storytelling

User Experience Design 

I also got to flex my UX muscles, helping to shape the user experience of our online store. We wanted it to be so easy and fun to use that all ages could shop with ease. 

The result? A beautiful, user-friendly online store that not only looked great but also told the story of our library's century of service through every product. It was the perfect blend of celebration, fundraising, and community engagement. 

Maria Galuppo
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100 Year Anniversary Exhibit