Digital Communications Standards and Style Guide

Written By Maria Galuppo

Project Overview

From Standards to Legacy

  • Brief narrative about developing initial standards presentations that evolved into official documentation

  • Emphasis on collaborative process with communications strategist and graphic designer

  • Connection to library's 100-year community heritage

My Role & Contributions

  • Initial Development: Created foundational standards and training presentations

  • Content Strategy: Established digital communications protocols and best practices

  • Cross-Functional Leadership: Coordinated input from multiple departments

  • Documentation: Translated complex standards into accessible guidelines

Key Features & Sections

  • Brand identity and logo usage standards

  • Typography hierarchy and font guidelines

  • Color palette and accessibility standards

  • Writing style and voice guidelines

  • Digital communications protocols

  • Translation services framework

  • Image use and copyright best practices

Impact & Results

  • Brand Consistency: Unified voice across all 90,000+ community touchpoints

  • Operational Efficiency: Streamlined approval processes and reduced revisions

  • Accessibility: Enhanced inclusive communication practices

  • Legacy Contribution: Permanent documentation for institutional knowledge

Maria Galuppo
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