E-Newsletters
Palatine Library District
Significantly improved email engagement metrics:
Increased from an initial 31% open rate (9,400 opens from 36,700 members)
Achieved 49-52% open rates across different segments after implementing the new strategy
Successfully managing large audience segments (~43,000 members per group)
Strategic Implementation:
Created comprehensive E-Newsletter Standards and Training Guidelines
Developed segmented communication approach (weekly/monthly) for different audience groups
Maintained effective list management while preserving emergency communication capabilities
Technical Expertise:
Demonstrated proficiency with Patron Point for email automation
Successfully implemented event-automated email segmentation
Created targeted content for different user groups (General, Branch, Adult, Kids/Teens)
Handle large-scale email marketing campaigns
Implement data-driven strategies
Improve key performance metrics
Create standardized processes
Manage complex segmentation strategies
Current Email Preformance Stats
Current Email Performance
Initial E-Newsletter metrics: 31% open rate (9,400 opens) from 36,700 members
Current segmented newsletter performance
General (bi-monthly): 52% open rate (19,053 opens)
Branch (monthly): 49% open rate (17,912 opens)
Adult (weekly): 51% open rate (18,685 opens)
Kids/Teens (weekly): 49% open rate (17,960 opens)
Our segmentation strategy involved creating four distinct contact lists while maintaining one master list for emergencies. Surprisingly, subscription levels remained stable across all segments after giving members opt-out options.
