“Maria Galuppo is one of those rare individuals who is strong in both emotional intelligence and data analysis.
Maria understands communities. She makes it a point to ensure that the online presence of the library reflects the diversity and interests of the people we serve. She creates a unified voice that speaks to kids, families, teens, and adults from all backgrounds. With her artistic talent, Maria is able to create beautiful content, photo or video, in a very short amount of time. Maria has a deep understanding of trending memes and hashtags on various social media platforms, which she effortlessly connects to the brand message.
At Palatine Public Library, Maria was the first individual to be hired specifically for social media and as such, developed a social media strategy largely from scratch. Along the way, she collected monthly statistics to monitor progress and tease out trends. This allowed us to understand exactly what our next steps should be to create content with intention. Our social media presence grew tremendously under her direction.
As a person, Maria is a joy to work with. She is an excellent listener. She is one of the most organized people I have ever met. Her enthusiasm, creativity, and positive outlook inspire those around her. It is my honor and privilege to have worked under her leadership.”
-Megan Smith, Former Co-Worker
